The Art of Communication

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“The art of communication is the language of leadership” – James C. Humes

In today’s modern world, the business landscape is an ever-changing one with new initiatives, strategies, and skills. However, most importantly, the ability to communicate effectively with another individual or organization has been and will always remain a crucial tool for growth and success. In that sense, this article is dedicated to inspire and empower entrepreneurs on the power of Public Speaking and Para-Verbal Communication, turning every spoken word into a personal step to success and impact.

Public Speaking was once a skill only desired for high-profile individuals, such as ‘presenting speakers’, ‘industry leaders’ or ‘famous celebrities’. Yet, in today’s interconnected world, the ability of public speaking is a crucial tool for every entrepreneur. Whether pitching an idea to potential investors, leading a team meeting, or delivering a proposition at a conference, effective public speaking can strengthen presence, engage audience, and convey the message with clarity and impact. However, it’s not just about the spoken words; it’s about how those words are presented. And this is where the idea of Para-Verbal Communication comes into play. So, what is Para-Verbal Communication?

Para-Verbal Communication is the impression we convey by the tone, pitch, and rhythm of our spoken speech. Put more simply, it’s not just about the words that are said; it’s also about the portrayal and presentation of those words. For example, imagine that you are in a meeting where the topic of a project deadline is being discussed. You ask one of the members if the team can meet it. “Sure, we can do that,” is the response, in a flat-tone with some sign and reluctance. The words say “Yes,” but the message conveyed is hesitation and uncertainty. This is Para-Verbal Communication.

Public Speaking and Para-Verbal Communication are an interconnected concept, each increase the other’s effectiveness. Together, they make a combination that can boost your leadership and influence. It is important for today’s entreprenuers to develop and master both these skills as this can take them a long way forward in the business industry. Here are some key aspects to remember:

  • Confidence and Presence: Set the tone of the message with a steady and impactful voice, that communicates your presence.
  • Clarity: Ensure that the audience can follow your speech with ease, This is key to maintain attention and interest from the audience.
  • Engagement: Interact with your audience, be it a one-to-one conversation, a business meeting or a speech in front of 50 people. It is important to maintain engagement with the audience to keep it interesting as well as effective.
  • Most important of all, relax and be yourself. Not everything needs to be over-complicated and sometimes the simplest way is the best way.

The future of business is in the hand of upcoming entrepreneurs and at L’ORMA, we specialize in empowering entrepreneurs through innovative education and training. So, don’t wait and connect with us to collaborate and learn more: