When we talk about communication, we refer to a two-way process of sharing information and exchanging ideas, data, and messages through the usage of appropriate channels, such as Instagram, Facebook, Twitter, and so on… in order to reach identified target audiences. Communicate your European project!
After the approval of a Project and the subsequent implementation, communication plays a fundamental role in being able to promote the project itself.
“Connect, explain, share emotions”
These are the three aspects of communication, with an important impact on the people who become aware of the project itself.
The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.
Sydney J. Harris, journalist
An effective and efficient communication methodology is the one proposed by the work of the European Commission, namely the “Your Project #CommsJourney” guide.
The starting point is to develop a communication strategy by following the steps listed below
- Engage with youth projects partners
- Understand the programme objectives
- Set SMART (Specific, Measurable, Agreed upon, Realistic, Time-bound) communication objectives
- Define your target audiences
- Choose your key messages
- Identify the activities and channels
- Set simple indicators to measure the communication work success
- Time to write the communication plan!
Always remember that communication has to be inclusive, as inclusion represents the heart of EU programmes. The plan must be specific, time-based, and developed at the beginning of each year.
But which will be the good effects of communicating – properly – your project?
Good communication enables you to engage with the stakeholders, show the impact of your project and its results on society, expand your network for future collaborations, support the dissemination of your project’s results, raise citizens’ awareness of how the EU budget is spent, and, finally, show the success of European Programmes.
So, if you are thinking about joining an ERASMUS+ project but feel like you are lacking the necessary competencies and experience, do not worry because WE GOT YOUR BACK – join our network, and let’s establish a mutual partnership: we can include you in one of the projects we are designing but we can also support you in designing your own projects. Don’t miss this opportunity! Fill in this form!